Challenge:
Audi is going electric and is having difficulty swinging the hardcore petrol heads. Inspire a new generation of American drivers to adopt Audi EV's as the future of performance
Insight:
People become competitive and excited to drive when going to the same destination but in different vehicles. It births a desire to be driving the faster car.
Concept:
An aspirational duo (ex. a power couple, business partners) challenge each other to a race in their Audi EV's, and we follow them on their lighting lap around town, showcasing the car’s features in the process.
Spec work for Audi - developed in collaboration with ONE Creator Lab
Challenge:
Prove that Spirit makes travel MOVE FLY for its passengers and help increase awareness of Spirits new GO BIG seats through the lens of MORE FLY through scalable and repeatable content
Insight:
People want big travel experiences while saving big on expenses.
Concept:
Leveraging the iconic Spirit Yellow as an indicator of an experience or flyer that was able to SAVE BIG and GO BIG on their travel experiences.
Spec work for Spirit Airlines - developed in collaboration with ONE Creator Lab
Challenge:
Alcohol brands couldn't get on TikTok because they've been age gated until now. White Claw wants to get on TikTok in an authentic, non-cringe way to generate a viral splash that promotes follower growth through a content series that uses a "social butterfly" strategy
Insight:
When people show up late its not always an accident! As a result it is a social norm and often expected in certain scenarios
Concept:
Being late is bad, but when you show up late with a White Claw you then become "Fashionably Late" with bold confidence!
Spec work for White Claw - developed in collaboration with ONE Creator Lab
Challenge:
People have no idea about all the different things they can "Buy now, pay later" using Afterpay and the brand wanted a way to join an undying trend that would also ignite brand love!
Insight:
Afterpay taps into "Girl Math" by offering real, guilt-free financial flexibility.
Concept:
"Girl Math" - Not an intuitive process, but is an equation made easy with Afterpay!
Spec work for Afterpay - developed in collaboration with ONE Creator Lab
