Challenge:
 Audi is going electric and is having difficulty swinging the hardcore petrol heads. Inspire a new generation of American drivers to adopt Audi EV's as the future of performance 
Insight:
People become competitive and excited to drive when going to the same destination but in different vehicles. It births a desire to be driving the faster car.
Concept:
An aspirational duo (ex. a power couple, business partners) challenge each other to a race in their Audi EV's, and we follow them on their lighting lap around town, showcasing the car’s features in the process.

Spec work for Audi - developed in collaboration with ONE Creator Lab

Challenge:
 Prove that Spirit makes travel MOVE FLY for its passengers and help increase awareness of Spirits new GO BIG seats through the lens of MORE FLY through scalable and repeatable content
Insight:
People want big travel experiences while saving big on expenses.
Concept:
Leveraging the iconic Spirit Yellow as an indicator of an experience or flyer that was able to SAVE BIG and GO BIG on their travel experiences. ​​​​​​​

Spec work for Spirit Airlines - developed in collaboration with ONE Creator Lab

Challenge:
 Alcohol brands couldn't get on TikTok because they've been age gated until now. White Claw wants to get on TikTok in an authentic, non-cringe way to generate a viral splash that promotes follower growth through a content series that uses a "social butterfly" strategy
Insight:
When people show up late its not always an accident! As a result it is a social norm and often expected in certain scenarios
Concept:
Being late is bad, but when you show up late with a White Claw you then become "Fashionably Late" with bold confidence!

Spec work for White Claw - developed in collaboration with ONE Creator Lab

Challenge:
People have no idea about all the different things they can "Buy now, pay later" using Afterpay and the brand wanted a way to join an undying trend that would also ignite brand love!
Insight:
Afterpay taps into "Girl Math" by offering real, guilt-free financial flexibility.
Concept:
"Girl Math" - Not an intuitive process, but is an equation made easy with Afterpay!

Spec work for Afterpay - developed in collaboration with ONE Creator Lab

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Blending precision with creativity, my digital photography captures the world in vivid detail and dynamic perspective. This page showcases my ability to experiment with light, composition, and color to create compelling visual narratives. From crisp portraits to bold editorial shots, each image reflects a modern approach to photography, leveraging digital tools to push creative boundaries and bring ideas to life with clarity and impact.
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MOTION PROJECTS
Where storytelling meets movement—this page highlights my work in motion and videography, bringing ideas to life through dynamic visuals and captivating narratives. From concept development to final edits, I craft videos that evoke emotion, inspire action, and leave lasting impressions. Whether it’s a sleek branded spot or a raw, authentic moment, my work blends technical expertise with a keen creative eye to create content that moves. And to be honest...I love this part :)
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FILM PHOTOGRAPHY
Through the lens of film photography, I capture moments that tell stories beyond the frame. This page is a curated collection of my work exploring light, texture, and emotion in their most organic forms. Each image is an invitation to slow down, appreciate imperfections, and connect with the timeless art of analog. From intimate portraits to evocative landscapes, my film photography reflects a dedication to craft and a love for storytelling in its purest form.
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AI Content
My AI-driven content explores new frontiers in digital storytelling and innovation. This collection showcases my ability to harness artificial intelligence to generate concepts that challenge traditional creativity, from dynamic visuals to interactive experiences. Platforms I use include Runway, Sora, and Adobe FireFly. Each project pushes the limits of what AI can achieve, blending machine learning with artistic intuition to craft unique, forward-thinking narratives that captivate and engage.
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